The event is open only to SMU Alumni.
SMUAA Members: $5 (+GST)
SMU Alumni (Non-SMUAA Members): $15 (+GST)
Return of the Mavericks:
SMU Prof Jörg Dietzel and alumna Han Ping Ping are back to share their professional tips and tricks on brand building
Thursday, 1 Aug 2019, 6.30pm - 9.30pm
University Lounge, Level 6, SMU Administration Building
From online to offline, events to Instagram: experiences matter. Consumer researchers have called experiences “the new luxury”. So what does that mean for brands, established or new? How does one create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story?
Based on his 25 years experience in agencies and on the client side, brand consultant and SMU Adjunct Faculty Jörg Dietzel will attempt answers; while SMU alumna Han PingPing (BBM 2008) will provide insights from working in experiences marketplaces that are active in Singapore and China.
About the Speakers
Jörg Dietzel
Jörg Dietzel has run advertising agencies in Europe, China, Hong Kong and Singapore, where he has been heading his own brand consultancy since 2005. For the past six years, he has held management positions on the client side, most recently as Global Head of Creative at Audi HQ in Germany. He has been teaching Advertising and Strategic Brand Management at SMU since 2005.
Han PingPing (BBM 2008)
Han PingPing is an SMU graduate from the Class of 2008 who attended Jörg’s classes. With hospitality as her passion, she built a career with luxury hotel brands such as Shangri-La, Taj and Starwood, before diving into the start-up ecosystem with brands such as Rocket Internet, ZEN Rooms and Found8. PingPing is now Head of Partnerships at Culturally, a fast-growing experiences marketplace that features unique and hands-on cultural experiences across Shanghai, Singapore and Beijing.
The Experience
6.30 - 7.15pm Registration, Welcome, & Dinner
7.15 - 8.15pm Masterclass: TOUCH ME! Building Your Brand in the Experience Economy
8.15 - 8.30pm Sharing on "The Umami in Nanyang Sauce"
8.30 - 9.00pm Q&A
9pm onwards Networking
About the SMU Alumni Professional Development Series
Brought to you by the Office of Alumni Relations, the Series seeks to engage alumni by reaching out to your professional needs. Comprising of talks and workshops, the Series aims to equip alumni with knowledge, industry connections and valuable skillsets.