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The SMU Marketing Alumni Group is an affinity group consisting alumni who are currently, or have in the past, been a professional in the Marketing Industry. It is also open to alumni who are looking to move industries or are generally interested in the field of marketing for their own businesses or to expand their skill sets to add more value in their current roles.

The SMU Marketing Alumni Group will be hosted under the wider umbrella of the Singapore Management University Alumni Association (SMUAA). The Alumni Group was established to provide a platform for networking, professional development and skill building opportunities; and in so, build a wide and well-connected community of alumni in the fast-paced and dynamic Marketing Industry in the Asia Pacific Region. This will be achieved through close collaboration with the SMU Office of Alumni Relations (OAR), the SMARKETING Club and through industry leader collaboration opportunities.


The Marketing Industry includes, but are not restricted to:

  • FMCG functions
  • Advertising Agencies
  • Tech functions
  • Retail companies
  • PR companies
  • Sales houses
  • Marketing Consultancies
  • Marketing Research firms
  • Direct Marketing companies
  • Telemarketing companies
  • Digital Marketing firms



Graduates from all programs (Undergraduate and Post-graduate) at SMU are eligible to join the Alumni Group.




Astha Kalbag (BBM 2015)



What is she doing now?


I am currently a Paid Social Marketing manager at Uber. I currently manage our Paid Media Investments on Facebook across APAC. As part of the performance marketing team, my role involves acquisition of new drivers and riders.

I also write a blog about marketing that is read in over 90 countries.

Connect with me to discuss Growth Hacking.

Her message to SMU Alumni?

I really hope to build a strong community of marketing professionals where we support each other and help each other growth both professionally and personally. As a group, we aim to be a catalyst that helps connect current alumni, SMU and the broader Industry together. We believe that by combining these forces we will be able to help alumni grow exponentially in their marketing careers. 

Young Sing Er (BBM 2015)

VICE PRESIDENT (Operations) 


What is he doing now?

I'm currently working on the Sales Development team at Linkedin's Marketing and Sales Solutions team, covering Asia. On a daily basis, I speak with senior marketing and sales leaders to advise them on the best way to sell/market their solutions on LinkedIn.

Connect with me to discuss B2B sales and marketing.

His message to SMU Alumni?

Let's not waste the relationships we've built up over the four years in SMU, I'm sure through the alumni community we can create greater opportunities for all.


Varun Agarwal (BSC (ISM) 2012)




What is he doing now?


I am currently a Consumer and Marketing Knowledge Manager at P&G, leading efforts in consumer insights, digital analytics, social listening, media analytics etc to influence our Marketing and Operational Strategy in APAC.

Connect with me to discuss Analytics, Big Data and Consumer Insights. 

His message to SMU Alumni? 

SMU Alumni are now in leading positions in Marketing across brands, agencies and publishers. I would urge more alumni to connect, network and learn from each other as they develop their career. 

Htin Kyaw (BBM 2011)

HEAD (Events)


What is he doing now?

I am currently working at Uber as a programmatic marketing manager. What that means is I get to work with different media platforms and help drive decisions on how to get the most bang for the buck of our media investment across APAC. I'm also finishing my part-time master in mass communication at NTU (Still a SMU Alum at heart!). 

Connect with me to discuss Performance Marketing!

His message to SMU Alumni? 

I want to help create a platform for our SMU Marketing Alumni to (re)connect with each other and with other thought leaders in the industry. With this cross-pollination of knowledge and ideas, I believe we can help each other grow in our lives and in careers. Maybe we'll see more Asian 'unicorns' coming out of our meet-ups down the years :)